How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? 
On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.
Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.
IN THIS EPISODE, YOU'LL LEARN: 
The customer acquisition amplification framework
How to fix your messaging with the Creative Lab 
Analyze your ads for performance and results
The role of emotion in advertising
What is conversion architecture?
Why value-first marketing is so effective 
How to align your ads with your marketing funnel

Links and Resources:
https://www.amazon.com.au/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 (Breakthrough Advertising) by Eugene M. Schwartz
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

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Mentioned in this episode:
Test Everything. Get Conversion Optimization Superpowers. Make More Money.
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)
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