52 min listen
WTF is a Pixel-less Funnel? With Depesh Mandalia
WTF is a Pixel-less Funnel? With Depesh Mandalia
ratings:
Length:
45 minutes
Released:
Oct 18, 2022
Format:
Podcast episode
Description
What is a "pixel-less" ad campaign?
On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.
Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.
IN THIS EPISODE, YOU'LL LEARN:
The "pixel-less" ad campaign
This week's nugget: How to use Facebook's built-in reporting tool
The loss of data as a result of the iOS 14 update
A content-first approach to marketing
Why you need to stop taking people out of Facebook
The best way to learn about ads: spend your own money on ads
How to consistently feed the algorithm with good data
Depesh's definition of a good ad
Links and Resources:
https://www.smcommerce.com/lander-smc43565707 (Smcommerce.com)
https://depeshmandalia.com/bpmmethod/ (Depeshmandalia.com)
Connect with Depesh on https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk (LinkedIn)
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Get Your Toughest Tech Problems Solved!
Book a free strategy call and let Outliant solve your toughest tech problems!
Fill our your info and one of our Founders will schedule a call with you.
https://perpetual-traffic.captivate.fm/outliant (Outliant)
Test Everything. Get Conversion Optimization Superpowers. Make More Money.
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)
On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.
Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.
IN THIS EPISODE, YOU'LL LEARN:
The "pixel-less" ad campaign
This week's nugget: How to use Facebook's built-in reporting tool
The loss of data as a result of the iOS 14 update
A content-first approach to marketing
Why you need to stop taking people out of Facebook
The best way to learn about ads: spend your own money on ads
How to consistently feed the algorithm with good data
Depesh's definition of a good ad
Links and Resources:
https://www.smcommerce.com/lander-smc43565707 (Smcommerce.com)
https://depeshmandalia.com/bpmmethod/ (Depeshmandalia.com)
Connect with Depesh on https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk (LinkedIn)
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Get Your Toughest Tech Problems Solved!
Book a free strategy call and let Outliant solve your toughest tech problems!
Fill our your info and one of our Founders will schedule a call with you.
https://perpetual-traffic.captivate.fm/outliant (Outliant)
Test Everything. Get Conversion Optimization Superpowers. Make More Money.
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)
Released:
Oct 18, 2022
Format:
Podcast episode
Titles in the series (100)
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