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How to Run Google Ads on a Shoestring Budget

How to Run Google Ads on a Shoestring Budget

FromPerpetual Traffic


How to Run Google Ads on a Shoestring Budget

FromPerpetual Traffic

ratings:
Length:
28 minutes
Released:
Sep 20, 2022
Format:
Podcast episode

Description

Is it possible to run paid ads and drive results on a shoestring budget?
On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8. 


Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars. 


Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.


IN THIS EPISODE, YOU'LL LEARN:
How to run ads on a limited budget
This week's nugget: The stair step framework for running ads
Biggest mistakes people make with their advertising budgets
Google Ads budget & bidding settings for small business
Understand why Google ads are not reaching your full daily budget
Performance Max campaigns for small businesses



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.digitalmarketer.com/lab/ (DigitalMarketer Lab)
https://www.starterppc.com/ (Starterppc.com)
Connect with Regina on https://www.linkedin.com/in/reginabellows/ (LinkedIn)
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
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DigitalMarketer Ebooks
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https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Released:
Sep 20, 2022
Format:
Podcast episode

Titles in the series (100)

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.