Are you getting similar results with every ad campaign even when you try to switch things up? 
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of https://tiereleven.com/ (Tier 11) to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.
Listen in for some knowledge bombs you can apply to your ad campaigns today.
IN THIS EPISODE YOU’LL LEARN:
Why transformational story video ads work better than anything else on Facebook 
Where the most helpful avatar data comes from (and how to get it) 
What you should know about cheap leads, good leads, and impulse leads
How to make sure the attribution model on the platform matches the actual numbers 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://tiereleven.com/apply-fsa/ (Tier 11)
https://iangarlic.com/ (Ian Garlic)
https://www.northbeam.io/ (Northbeam)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

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