54 min listen
Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez
Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez
ratings:
Length:
65 minutes
Released:
Jan 11, 2022
Format:
Podcast episode
Description
It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with http://thesocialsavannah.com/ (Savannah Sanchez), a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.
Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.
IN THIS EPISODE YOU’LL LEARN:
How to best utilize the Facebook Ads library and TikTok Creative Center
Why you need to immediately build a one-question post-purchase survey
Which easily-replicable TikTok formulas have worked best across all brands
Tips for going back to traditional marketing basics
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
http://thesocialsavannah.com/ (thesocialsavannah.com)
https://twitter.com/social_savannah (Follow Savannah on Twitter) (and follow the 150 marketers she follows)
https://www.instagram.com/thesocialsavannah/ (Follow Savannah on IG)
https://perpetualtraffic.com/podcast/snapchat-and-tiktok-advertising/ (Episode 306: Snapchat and TikTok Advertising)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic podcast)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.
https://www.wix.com/ecommerce/website (Create an online store with Wix)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge)
Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Join Ralph and Kasim at Ad World!
FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.
https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with http://thesocialsavannah.com/ (Savannah Sanchez), a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.
Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.
IN THIS EPISODE YOU’LL LEARN:
How to best utilize the Facebook Ads library and TikTok Creative Center
Why you need to immediately build a one-question post-purchase survey
Which easily-replicable TikTok formulas have worked best across all brands
Tips for going back to traditional marketing basics
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
http://thesocialsavannah.com/ (thesocialsavannah.com)
https://twitter.com/social_savannah (Follow Savannah on Twitter) (and follow the 150 marketers she follows)
https://www.instagram.com/thesocialsavannah/ (Follow Savannah on IG)
https://perpetualtraffic.com/podcast/snapchat-and-tiktok-advertising/ (Episode 306: Snapchat and TikTok Advertising)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic podcast)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.
https://www.wix.com/ecommerce/website (Create an online store with Wix)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge)
Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Join Ralph and Kasim at Ad World!
FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.
https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Released:
Jan 11, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising: Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon. Based off a shared client, Ralph and Brett have... by Perpetual Traffic