52 min listen
Important Black Friday/Cyber Monday Tips with Savannah Sanchez
Important Black Friday/Cyber Monday Tips with Savannah Sanchez
ratings:
Length:
46 minutes
Released:
Oct 25, 2022
Format:
Podcast episode
Description
Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.
On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.
Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.
IN THIS EPISODE, YOU'LL LEARN:
How to prepare for Black Friday (BF) and Cyber Monday (CM)
Testing ads for the holiday months
Using TikTok for BF Prospecting
The best time to launch a Black Friday marketing campaign
Marketers are shooting themselves in the foot with early Black Friday deals
Are Black Friday deals still effective?
Marketers need to stop creating a false sense of scarcity with their products
Dealing with attribution on TikTok
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://thesocialsavannah.com/ (Thesocialsavannah.com)
Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads course)
Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel)
Connect with Savannah via https://twitter.com/social_savannah (Twitter )
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
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Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Test Everything. Get Conversion Optimization Superpowers. Make More Money.
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)
Get Your Toughest Tech Problems Solved!
Book a free strategy call and let Outliant solve your toughest tech problems!
Fill our your info and one of our Founders will schedule a call with you.
https://perpetual-traffic.captivate.fm/outliant (Outliant)
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
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On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.
Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.
IN THIS EPISODE, YOU'LL LEARN:
How to prepare for Black Friday (BF) and Cyber Monday (CM)
Testing ads for the holiday months
Using TikTok for BF Prospecting
The best time to launch a Black Friday marketing campaign
Marketers are shooting themselves in the foot with early Black Friday deals
Are Black Friday deals still effective?
Marketers need to stop creating a false sense of scarcity with their products
Dealing with attribution on TikTok
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://thesocialsavannah.com/ (Thesocialsavannah.com)
Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads course)
Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel)
Connect with Savannah via https://twitter.com/social_savannah (Twitter )
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Test Everything. Get Conversion Optimization Superpowers. Make More Money.
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)
Get Your Toughest Tech Problems Solved!
Book a free strategy call and let Outliant solve your toughest tech problems!
Fill our your info and one of our Founders will schedule a call with you.
https://perpetual-traffic.captivate.fm/outliant (Outliant)
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Released:
Oct 25, 2022
Format:
Podcast episode
Titles in the series (100)
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