52 min listen
3 Ways Running Traffic Has Changed... Maybe Forever
3 Ways Running Traffic Has Changed... Maybe Forever
ratings:
Length:
41 minutes
Released:
May 17, 2022
Format:
Podcast episode
Description
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.
Listen in to find out what Google Performance Max can do for your business or agency.
IN THIS EPISODE YOU’LL LEARN:
3 major events in online advertising and marketing that changed the entire game
Why you need to stop thinking of Google as a placement platform
What you need to know about user-generated content and massive media creation
Why Kasim believes the click-to-conversion paradigm is dead
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://sol8.com/ (Solutions 8)
https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube)
https://www.linkedin.com/in/nickshackelford/ (Nick Shackelford on LinkedIn)
https://konstantkreative.com/ (Konstant Kreative)
https://billo.app/ (Billo)
https://nlc.com/ (No Limit Creatives)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get 50% off Your First Month of Blogs with BKA Content!
Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution.
https://perpetual-traffic.captivate.fm/bka (BKA Content)
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Try CallRail Free for 2 Weeks!
Find out which marketing campaigns make your phone ring!
https://perpetual-traffic.captivate.fm/callrail (Callrail)
On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.
Listen in to find out what Google Performance Max can do for your business or agency.
IN THIS EPISODE YOU’LL LEARN:
3 major events in online advertising and marketing that changed the entire game
Why you need to stop thinking of Google as a placement platform
What you need to know about user-generated content and massive media creation
Why Kasim believes the click-to-conversion paradigm is dead
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://sol8.com/ (Solutions 8)
https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube)
https://www.linkedin.com/in/nickshackelford/ (Nick Shackelford on LinkedIn)
https://konstantkreative.com/ (Konstant Kreative)
https://billo.app/ (Billo)
https://nlc.com/ (No Limit Creatives)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get 50% off Your First Month of Blogs with BKA Content!
Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution.
https://perpetual-traffic.captivate.fm/bka (BKA Content)
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Try CallRail Free for 2 Weeks!
Find out which marketing campaigns make your phone ring!
https://perpetual-traffic.captivate.fm/callrail (Callrail)
Released:
May 17, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 206: How to Leverage the 5 Levels of Awareness on Google: How do we grow brand awareness? By meeting your audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know... by Perpetual Traffic