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How to Market in a Recession

How to Market in a Recession

FromPerpetual Traffic


How to Market in a Recession

FromPerpetual Traffic

ratings:
Length:
51 minutes
Released:
Jul 12, 2022
Format:
Podcast episode

Description

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.
On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. 
Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. 
Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. 
IN THIS EPISODE, YOU'LL LEARN: What is a recession, and can it be a good thing for the economy?
Is the recession coming, or we're already in one?
What marketers can do to cushion themselves against a recession
How to reposition your brand to take advantage of a market downturn
The benefits of always having an emergency fund
Why you need to bolster existing client relationships during a recession
How ramping up your marketing may help you survive a recession



Links and Resources:https://www.youtube.com/user/solutionseight (Solutions8 on YouTube)
https://dennis-yu.com/ (Dennis-yu.com)


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Released:
Jul 12, 2022
Format:
Podcast episode

Titles in the series (100)

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.