32 min listen
Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle
FromThe Stack
ratings:
Length:
33 minutes
Released:
Oct 5, 2022
Format:
Podcast episode
Description
When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that.Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer experience a top priority. Now he’s bringing that approach to Thistle to drive growth. He joins us to tell us all that he learned and how he’s applying that today.Main Takeaways:Aaron’s takeaways from his time at ZapposHow he creates the ultimate value for Thistle usersHow to best use and collect customer feedbackLinks:Tony Hsieh: Happiness Leads to ProfitsDelivering Happiness by Tony HseihDan’s Top Tools:Survey KitKlaviyoPopSQLSegmentJoin us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Released:
Oct 5, 2022
Format:
Podcast episode
Titles in the series (47)
Customer Data: A Unified Taxonomy with Jared Gardner, VP of Demand at Sprinklr by The Stack