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Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle

Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle

FromThe Stack


Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle

FromThe Stack

ratings:
Length:
33 minutes
Released:
Oct 5, 2022
Format:
Podcast episode

Description

When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that.Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer experience a top priority. Now he’s bringing that approach to Thistle to drive growth. He joins us to tell us all that he learned and how he’s applying that today.Main Takeaways:Aaron’s takeaways from his time at ZapposHow he creates the ultimate value for Thistle usersHow to best use and collect customer feedbackLinks:Tony Hsieh: Happiness Leads to ProfitsDelivering Happiness by Tony HseihDan’s Top Tools:Survey KitKlaviyoPopSQLSegmentJoin us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Released:
Oct 5, 2022
Format:
Podcast episode

Titles in the series (47)

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.