28 min listen
Customer Data: A Unified Taxonomy with Jared Gardner, VP of Demand at Sprinklr
FromThe Stack
ratings:
Length:
32 minutes
Released:
May 25, 2022
Format:
Podcast episode
Description
This week, we uncover the tech stack that’s driving revenue for unified customer experience management platform Sprinklr. They use AI to create insight-driven strategies. They’re crushing it with revenues of over $400 million and growth of 10, 20, and even 30 percent in recent years. We caught up with Jared Gardner, VP of Demand to learn what tools are driving success for Sprinklr. Jared has a unique perspective honed from working in SEO and demand gen roles at Red Door Interactive, Qualtrics and Service Titan before joining Sprinklr. The thing that Jared’s getting jazzed about at the moment in his stack is unification. He’s pumped about how routing data to a centralized location to be analyzed is helping to deliver highly personalized content to customers. We’ll also talk about how to avoid silos and messy CRMs across your company's stack and how in Jared’s opinion the so-called “death of the cookie” may be a bit overblown. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Released:
May 25, 2022
Format:
Podcast episode
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