Step into the dynamic world of smart home devices and discover Daan's expert insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption.In this episode, Daan Goossens, VP of Growth at Mysa, shows us how his calculated approach to SMS strategy and discounting has significantly contributed to Mysa's bottom line.By understanding and leveraging its unique position within the smart thermostat market, Mysa navigated the challenges of traditional compatibility issues, crafted a distinct brand identity, and expanded DTC and B2B omnichannel reach.Main Takeaways:Mysa uses a tech stack including Google Tag Manager, Segment, Amplitude, and Customer.io to process and gain insights from user data, from the website to app usage.Analyzing effort, payoff, and consumer impact is vital in crafting effective marketing strategies.In-app messaging, email, and SMS are optimized by understanding the customer journey and avoiding the overuse of these channels to maintain positive customer relationships.Direct conversations with customers and targeted post-purchase surveys are invaluable for gaining qualitative insights that inform marketing strategy adjustments.Careful discount management and a strategic SMS approach can significantly improve net revenue without alienating customers.Tools Mentioned in this Episode:MysaShopifyContentfulGoogle Tag ManagerSegmentAmplitudeCustomer.ioLittleDataLucky OrangeTypeformZapier