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Maximizing ABM and Dynamic Ad Efforts without Cookies with Jon Miller, CMO of Demandbase

Maximizing ABM and Dynamic Ad Efforts without Cookies with Jon Miller, CMO of Demandbase

FromThe Stack


Maximizing ABM and Dynamic Ad Efforts without Cookies with Jon Miller, CMO of Demandbase

FromThe Stack

ratings:
Length:
44 minutes
Released:
Jul 13, 2022
Format:
Podcast episode

Description

Jon Miller doesn’t believe in the marketing-generated pipeline. He says every sale, no matter the origin, has been touched by marketing. Jon brings that philosophy to his role as CMO of Demandbase. Demandbase is a martech giant that offers a suite of account-based marketing tools. Jon’s emphasis on the marketing strategy demands an impressive stack, and today he joins to share what that stack is and how it works.
Released:
Jul 13, 2022
Format:
Podcast episode

Titles in the series (47)

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.