Jake Athey, VP of Marketing and Customer Experience at Widen Enterprises, provider of digital asset management and product information solutions, joins me on the Tech Talks Daily Podcast. We discuss the value of digital asset management (DAM) as part of core brand and marketing channel strategies and the technology that makes it all possible. We also talk about how effective management and efficient use of content is critical to maximizing return on marketing investments, ways to ensure brand consistency to increase revenue and drive customer retention.