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    The Shift Sessions: Mastering Martech Solutions

    The Shift Sessions: Mastering Martech Solutions

    FromThe Media Weekly

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    The Shift Sessions: Mastering Martech Solutions

    FromThe Media Weekly

    ratings:
    Length:
    23 minutes
    Released:
    Nov 8, 2022
    Format:
    Podcast episode

    Description

    In this episode, we speak with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.

    Key talking points include:


    Why we are about to enter the golden age of Marketing Technology

    How to choose the right MarTech tools for your team

    How to set the right KPIs to maximise returns on investment 
    Released:
    Nov 8, 2022
    Format:
    Podcast episode

    Titles in the series (85)

    PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.