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376: The nuances of pricing B2B software products

376: The nuances of pricing B2B software products

FromGlobal Product Management Talk


376: The nuances of pricing B2B software products

FromGlobal Product Management Talk

ratings:
Length:
39 minutes
Released:
Mar 15, 2022
Format:
Podcast episode

Description

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Today we are talking about product pricing, specifically the best practices for pricing B2B software products.

Joining us is Chris Mele, who has spent his 25+ year career in software products, with much of that time as a pricing specialist. He is the Managing Partner at Software Pricing Partners, which focuses on helping software companies develop better pricing strategies. The company has helped IBM, Dell, Cisco, HP, McAfee, Microsoft, and others.
Released:
Mar 15, 2022
Format:
Podcast episode

Titles in the series (100)

#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.