32 min listen
61: Richard Shotton: Making the Leap into Behavioural Biases and Marketing - Part One
FromThe Media Weekly
61: Richard Shotton: Making the Leap into Behavioural Biases and Marketing - Part One
FromThe Media Weekly
ratings:
Length:
31 minutes
Released:
Apr 6, 2023
Format:
Podcast episode
Description
This week, we are joined by Richard Shotton – acclaimed author of The Choice Factory, and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
Tune in to hear Richard talk about his hot off the press new book, The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy, the #1 Best Seller in Sales & Marketing books on Amazon.
Listen as we discuss:
Richard’s behavioural science ‘playbook for marketers’
How cognitive biases impact media channel choice and the implications for media placement
How biases differ across regions and local markets
Tune in to hear Richard talk about his hot off the press new book, The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy, the #1 Best Seller in Sales & Marketing books on Amazon.
Listen as we discuss:
Richard’s behavioural science ‘playbook for marketers’
How cognitive biases impact media channel choice and the implications for media placement
How biases differ across regions and local markets
Released:
Apr 6, 2023
Format:
Podcast episode
Titles in the series (85)
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