Today is part two of our 2-part interview with the brilliant Richard Shotton. If you missed it last week, his new book The Illusion of Choice: 16½ psychological biases that influence what we buy has already been an Amazon Best Seller and is getting rave reviews online.  

Listen as we discuss:
 
? In a cost of living crisis, what biases can we use to help consumers choose our brand
? What advice is there for marketers who want to make the most of the increasing retail media opportunity
? From a behavioral science POV, do consumers really care about brand purpose? Does it impact their purchasing decisions to the extent marketers think it does?