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69: Connection Between Creativity and Effectiveness

69: Connection Between Creativity and Effectiveness

FromThe Media Weekly


69: Connection Between Creativity and Effectiveness

FromThe Media Weekly

ratings:
Length:
35 minutes
Released:
Jun 1, 2023
Format:
Podcast episode

Description

In this episode of the Media Weekly, we're joined by Aparna Sundaresh, former Global Chief Marketing and Digital Officer at ekaterra, the world's largest tea brand. Tune in as Aparna tells us how she creates a powerful culture of creative high performance. 

Listen as we discuss:




How can marketers balance effectiveness with efficiency
The best way to brief your agency 
Her Golden Rules of Creativity
Released:
Jun 1, 2023
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.