In episode 56, I'm in conversation with Aparna Bharadwaj, an MD & Partner at BCG who is also their Global Leader of the Centre for Customer Insight. During her interview, you will have the opportunity to hear why she is passionate about customer insight & the difference it can make in businesses.
Prior to her very successful career in BCG, Aparna learnt her marketing trade at Coca Cola & has an MBA from Harvard Uni. So, she has a great commercial grounding for her perspective on customer insight & what businesses really need. Together we explore the power of focussing on empathy, simplification & impact. Aparna brings to life how this helps researchers & analysts deliver insights that actually drive sustainable changes.
We also follow up on Aparna's highly praised talk for International Women's Day by exploring the benefits of diversity & more global awareness for both customer insight leaders and analysts. Aparna is my second guest from Singapore (following Avis Easteal in episode 43). During our conversation, she really brings to life how greater cultural awareness & empathy for people can improve the quality of the insights produced. Enjoy!