In episode 25 we travel to Scotland for my conversation with Firas Khnaisser. He is Head of Decisioning for Standard Life Aberdeen & Chair of DMA Scotland. In this interview, we explore his career history (starting in a Dubai DM agency) and how he was challenged to not be afraid of data. From there we confront the limiting belief that you can't effectively lead data teams without a data background. We also explore the reality of 'Decisioning' work & the difference that the DMA still makes as a force for change today. Finally, we explore the benefit of being different & being yourself, with an encouragement to listen to Firas' other passion, his music. My thanks to Firas for being so open.