In our tenth episode, I share another interview from the archives. This one is with Sameer Rahman (who at the time was Director of Data Science at EDIT agency & Chairman of CIM Wales). He is now Director of Insight at the Royal Mint. In this interview, he shares his agency-side & especially Marketing take on Data Science & the skills analysts need. Lots of sensible advice on skills and the questions that analysts should ask themselves. Plus lessons from Sameer's career journey & how his book "Applied Predictive Modelling for Direct Marketing in R (or SAS)" can help you. Well worth a listen.