38 min listen
Account Based Marketing with Sangram Vajre
Account Based Marketing with Sangram Vajre
ratings:
Length:
30 minutes
Released:
Mar 6, 2018
Format:
Podcast episode
Description
Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot. In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business. Sangram's Websites http://terminus.com/ https://flipmyfunnel.com/ Sangram's Book Account Based Marketing For Dummies: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853
Released:
Mar 6, 2018
Format:
Podcast episode
Titles in the series (26)
Data-based Customer Experience Management with Daniel Cotlar: Daniel Cotlar and I discuss Customer Journey Mapp… by Marketing Mixtape with Scott Davis