I had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?" We discuss the ideation process for his book and the influence of and collaboration with his son Michael. Cleo talks about self-publishing and its inherent challenges, and we explore marketing the book. ABOUT CLEO FRANKLIN JR. Author of "Coffee With Cleo," "Lessons from our Mothers and Fathers,"  and "What do you see when you look at me?" www.coffeewithcleo.com Founder & CEO - Franklin Strategic Solutions www.franklinss.com Founder - Franklin Leadership Foundation   www.morningside.edu/campus-life-and-arts/campus-activities/leadership-development/franklin-leadership-foundation