39 min listen
Global Marketing with Cleo Franklin
Global Marketing with Cleo Franklin
ratings:
Length:
24 minutes
Released:
May 15, 2018
Format:
Podcast episode
Description
How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.
Released:
May 15, 2018
Format:
Podcast episode
Titles in the series (26)
The Gig Economy and Finding Passion with Joey Korenman: Joey Korenman is the founder of SchoolofMotion.co… by Marketing Mixtape with Scott Davis