Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Digital Transformation with Michael Gale

    Digital Transformation with Michael Gale

    FromMarketing Mixtape with Scott Davis

    Start listeningView podcast show

    Digital Transformation with Michael Gale

    FromMarketing Mixtape with Scott Davis

    ratings:
    Length:
    27 minutes
    Released:
    Apr 18, 2018
    Format:
    Podcast episode

    Description

    Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/
    Released:
    Apr 18, 2018
    Format:
    Podcast episode

    Titles in the series (26)

    Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.