For episode 26, I talk with Ben Salmon co-founder of the marketing agency We are Crank. We chat about his career across marketing & analytics. We focus on an article that Ben has published with the provocative title "Why analytics in Marketing never gets you anywhere".  Together exploring the skills, resourcing & culture that can help marketing analytics be more effective. Ben also critiques those businesses who have ignored the need for digital transformation and so are now struggling in lockdowns. Lots to learn from Ben's outspoken advice & lessons learnt from experience - especially for those working in marketing analytics. I hope you enjoy, are informed & entertained.