40 min listen
How Paid, Organic, and Content Work Together Feat. Jonathan Bland
How Paid, Organic, and Content Work Together Feat. Jonathan Bland
ratings:
Length:
44 minutes
Released:
May 23, 2023
Format:
Podcast episode
Description
In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly its place as it relates to content, non-paid opportunities, and SaaS marketing.
He shared everything from when SaaS companies should start investing in paid marketing to the assets he's most bullish on making a part of your paid strategy.
Key moments in the conversation:
1:22 - The relationship between paid and non-paid marketing efforts
9:11 - That's not how the paid (or any) buyer's journey works
17:00 - Common challenges for teams promoting content with paid channels
26:02 - Promoting product tours and contextualized demos
30:30 - Recent SaaS success story/learning from a crucial shift
He shared everything from when SaaS companies should start investing in paid marketing to the assets he's most bullish on making a part of your paid strategy.
Key moments in the conversation:
1:22 - The relationship between paid and non-paid marketing efforts
9:11 - That's not how the paid (or any) buyer's journey works
17:00 - Common challenges for teams promoting content with paid channels
26:02 - Promoting product tours and contextualized demos
30:30 - Recent SaaS success story/learning from a crucial shift
Released:
May 23, 2023
Format:
Podcast episode
Titles in the series (25)
Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly: In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company. From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer. Key moments in the conversation: 1:30 - Creating alignment on the path moving forward 8:00 - Thinking about plans after the first 90 days 15:37 - When to build in-house and when to outsource 23:00 - Ensuring success with change management 33:15 - How Bitly measures marketing success by Content That Grows