44 min listen
Key ingredients in a high-impact content brief
Key ingredients in a high-impact content brief
ratings:
Length:
19 minutes
Released:
Feb 6, 2024
Format:
Podcast episode
Description
In this episode, Nate Turner and Ryan Sargent discuss the importance of content briefs in creating quality content. They explain that content briefs provide guidance and information to writers, ensuring that they understand what is expected from the content.
The conversation highlights the components of a good brief, including the purpose of the content, style guide preferences, and subject matter expertise. They also discuss the pitfalls of relying solely on AI-generated briefs and emphasize the value of detailed briefs for success.
Takeaways:
Content briefs are essential for providing guidance and information to writers, ensuring the creation of quality content.
A good content brief includes the purpose of the content, style guide preferences, and subject matter expertise.
AI-generated briefs may lack originality and fail to differentiate content.
Detailed briefs with specific instructions lead to successful content creation.
Content briefs are valuable for both external contractors and internal writing teams.
Chapters:00:46 What is a Content Brief?01:16 Importance of Content Briefs02:22 Components of a Good Brief04:21 Style Guide in Briefs05:22 Subject Matter Expertise in Briefs08:14 Additional Elements in Briefs11:26 The Pitfalls of AI-generated Briefs15:09 Detailed Briefs for Success16:55 Briefs for Internal Writing Teams18:17 The Importance of Introductions in Briefs
The conversation highlights the components of a good brief, including the purpose of the content, style guide preferences, and subject matter expertise. They also discuss the pitfalls of relying solely on AI-generated briefs and emphasize the value of detailed briefs for success.
Takeaways:
Content briefs are essential for providing guidance and information to writers, ensuring the creation of quality content.
A good content brief includes the purpose of the content, style guide preferences, and subject matter expertise.
AI-generated briefs may lack originality and fail to differentiate content.
Detailed briefs with specific instructions lead to successful content creation.
Content briefs are valuable for both external contractors and internal writing teams.
Chapters:00:46 What is a Content Brief?01:16 Importance of Content Briefs02:22 Components of a Good Brief04:21 Style Guide in Briefs05:22 Subject Matter Expertise in Briefs08:14 Additional Elements in Briefs11:26 The Pitfalls of AI-generated Briefs15:09 Detailed Briefs for Success16:55 Briefs for Internal Writing Teams18:17 The Importance of Introductions in Briefs
Released:
Feb 6, 2024
Format:
Podcast episode
Titles in the series (25)
Avoid These 10 Mistakes In-House Content Teams Make: In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully. This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode. Key moments in the conversation: 1:20 - Starting a content program quickly without setting goals 4:00 - Moving too slowly when it comes to executing 6:45 - Hiring the wrong content marketer for your company's needs 10:05 - Creating content with one distribution channel in mind 14:45 - Creating content about topics based on your intuition rather than customer insights 18:30 - Forgetting about service and product-focused content 22:45 - Outsourcing solely to save time and money 27:50 - Judging content based on the performance of individual pieces of content 33:50 - Misunderstanding R by Content That Grows