36 min listen
Identifying Growth Stages, Your Channels, and Hiring Well Feat. Adam Goyette
Identifying Growth Stages, Your Channels, and Hiring Well Feat. Adam Goyette
ratings:
Length:
39 minutes
Released:
Jul 11, 2023
Format:
Podcast episode
Description
In this episode of the Content That Grows, Nate is joined by Adam Goyette of Curdis.co to discuss ways he helps SaaS companies find the right recipe for growth.
They discuss everything from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth.
Key moments in the conversation:
1:11 - Walking through the common stages of growth
7:45 - Finding immediate opportunities for marketing
13:00 - Hiring generalists vs. specialists vs. agencies
19:30 - Setting up your team and company for the next growth stage
23:40 - Hiring in-house vs outsourcing to agencies
They discuss everything from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth.
Key moments in the conversation:
1:11 - Walking through the common stages of growth
7:45 - Finding immediate opportunities for marketing
13:00 - Hiring generalists vs. specialists vs. agencies
19:30 - Setting up your team and company for the next growth stage
23:40 - Hiring in-house vs outsourcing to agencies
Released:
Jul 11, 2023
Format:
Podcast episode
Titles in the series (25)
7 Reasons Organic Traffic Isn’t Driving Conversions: In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.From empathy for the buyer's journey to incorrect CTAs, tune in to diagnose why your SEO and content might need some tweaking to produce the results you were hoping for.Key moments in the conversation: 1:00 - TLDR What the 7 topics are 2:00 - Having a weak brand and an unknown product 6:15 - Siloed SEO efforts or SEO as your only channel 10:00 - Focusing ONLY on short-term results 17:48 - Wrong mix of topics across the funnel 20:30 - Not covering enough topics 24:00 - Not having enough meaningful touchpoints with prospects 28:30 - Having the wrong CTAs by Content That Grows