36 min listen
Scaling Multiple Content Programs for PLG SaaS Companies Feat. Jakub Rudnik
Scaling Multiple Content Programs for PLG SaaS Companies Feat. Jakub Rudnik
ratings:
Length:
40 minutes
Released:
Aug 22, 2023
Format:
Podcast episode
Description
We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups (Scribe, G2, and now ActiveCampaign).
This episode is packed with substance and candid, honest responses ranging from what it takes to scale, hurdles you'll face, and how different startups have measured success for Jakub's teams over the years.
Key moments in the conversation:
1:05 - Defining "scale" and timelines
5:30 - Hurdles all content programs face to achieving scale
11:26 - Keeping leadership satisfied in the early stages
16:02 - Creating 100s of pieces per month and addressing decay
21:40 - Maintaining voice and style at a fast pace
27:48 - How ActiveCampaign, Scribe, and G2 defined marketing success
This episode is packed with substance and candid, honest responses ranging from what it takes to scale, hurdles you'll face, and how different startups have measured success for Jakub's teams over the years.
Key moments in the conversation:
1:05 - Defining "scale" and timelines
5:30 - Hurdles all content programs face to achieving scale
11:26 - Keeping leadership satisfied in the early stages
16:02 - Creating 100s of pieces per month and addressing decay
21:40 - Maintaining voice and style at a fast pace
27:48 - How ActiveCampaign, Scribe, and G2 defined marketing success
Released:
Aug 22, 2023
Format:
Podcast episode
Titles in the series (25)
7 Reasons Organic Traffic Isn’t Driving Conversions: In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.From empathy for the buyer's journey to incorrect CTAs, tune in to diagnose why your SEO and content might need some tweaking to produce the results you were hoping for.Key moments in the conversation: 1:00 - TLDR What the 7 topics are 2:00 - Having a weak brand and an unknown product 6:15 - Siloed SEO efforts or SEO as your only channel 10:00 - Focusing ONLY on short-term results 17:48 - Wrong mix of topics across the funnel 20:30 - Not covering enough topics 24:00 - Not having enough meaningful touchpoints with prospects 28:30 - Having the wrong CTAs by Content That Grows