44 min listen
PLG and the Power of Using Interactive Product Demos Feat. Natalie Marcotullio
PLG and the Power of Using Interactive Product Demos Feat. Natalie Marcotullio
ratings:
Length:
25 minutes
Released:
Oct 24, 2023
Format:
Podcast episode
Description
Nate is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic, this week to continue a conversation that more and more PLG companies are having: Should we build an interactive product demo?
In this episode, the two of them discuss why this style of demo is so effective, how people are getting them in front of their prospects, and how teams are measuring their impact.
Key moments in the conversation:
1:10 - The obvious & non-obvious impact of interactive demos
4:50 - Ways you get interactive demos in front of people
8:45 - Combining SEO and the use of product demos
13:35 - How are teams measuring the effectiveness of interactive demos
17:45 - Why Natalie joined Navattic after using the product
In this episode, the two of them discuss why this style of demo is so effective, how people are getting them in front of their prospects, and how teams are measuring their impact.
Key moments in the conversation:
1:10 - The obvious & non-obvious impact of interactive demos
4:50 - Ways you get interactive demos in front of people
8:45 - Combining SEO and the use of product demos
13:35 - How are teams measuring the effectiveness of interactive demos
17:45 - Why Natalie joined Navattic after using the product
Released:
Oct 24, 2023
Format:
Podcast episode
Titles in the series (25)
How Paid, Organic, and Content Work Together Feat. Jonathan Bland: In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly its place as it relates to content, non-paid opportunities, and SaaS marketing. He shared everything from when SaaS companies should start investing in paid marketing to the assets he's most bullish on making a part of your paid strategy. Key moments in the conversation: 1:22 - The relationship between paid and non-paid marketing efforts 9:11 - That's not how the paid (or any) buyer's journey works 17:00 - Common challenges for teams promoting content with paid channels 26:02 - Promoting product tours and contextualized demos 30:30 - Recent SaaS success story/learning from a crucial shift by Content That Grows