In this week’s episode of the SIMPLE brand podcast, I talk with Nate Brown, founder of CX Accelerator!Nate’s the Senior Director of Customer Experience for Arise Virtual Solutions. But beyond that, he's one of the biggest experts in the Customer Experience industry.I say he’s an expert, but Nate proclaims himself more of a perpetual student of the world's greatest experiences who simply shares his learnings with the world.And in line with his nature of sharing his learnings, Nate’s the founder and head of CX Accelerator - an online community of customer experience professionals all sharing their learnings, guidance, and mentorship with each other.Nate and I discuss having a frictionless, seamless customer experience that helps your brand stand out. And we also discuss how you can instill a customer experience mindset into every team in your organization, even the non-customer-facing teams.Some of the topics we discuss include:The customer service issues your customers bring up help you decide how to shape your customer experienceThe difference between customer experience and customer serviceHow friction points in the customer journey are usually created “upstream”How leaders can help all teams understand the entire customer journey and be better aligned with other teamsBrands that focus on short-term success vs long-term customer relationships will fail in the long runWhat The Lord of the Rings teaches us to break down silos and create a “team of one” to be a customer-centric brandHow to ensure your entire customer journey is a seamless journeyHow to use a Voice of the Customer system to understand your customerHow creating and managing a customer community can help you gain customer insights.RESOURCES FROM THIS EPISODE:Nate's websiteThe Ultimate Customer Experience PrimerNate's Twitter