Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising. Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs. Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies. Episode Notes: 00:35 - Introduction and Background 02:00 - Building M19 and Getting Customers 05:30 - Organic Rank Awareness 08:47  - Checking rankings 12:18  - Inventory Awareness 14:45 - Advertising Awareness 19:15 - Conversion Data 22:54 - Marketplace Preferences 24:17 - How to Reach M19 LinkedIn: linkedin.com/in/berradatarik Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads