In this eighteenth episode, I chat with Alan Crawley, Founder & CEO of Optima Partners. As you hear in our conversation his boutique consultancy focusses on analytics for interaction optimisation, customer strategy & innovation. He also has a background as a marine biologist which we explore as a great starting point for his career in data science. We discuss the advancements in data, data science & AI that are really helping businesses. Plus, the need for commercial awareness & Alan's tips for leaders or those starting their career. Hope you enjoy this as much as I did.