Dorian Selz is a three time-founder and the CEO and co-founder of Squirro, a semantic enterprise business platform helping other businesses with their decision making. He joins Ryan to discuss the benefits of AI, particularly how it can be used to reduce churn in a business. Dorian also reveals the top 3 reasons people leave your service and why Squirro wouldn’t be where it is today without the backing of Salesforce and clients such as The Bank of England.
KEY TAKEAWAYS

Squirro uses outbound and inbound marketing strategies to target business functions with specific value propositions.
Squirro has a good reputation within the financial industry, in part due to working with large clients such as The Bank of England.
Acquiring the backing of Salesforce was not only beneficial for Squirro in terms of financial means but also in terms of expertise and experience.
The Achilles heel of all search engines is that the end user cannot express what they are looking for. Dorian set out to take information to people rather than them having to go to it, this was the concept behind Squirro.
You need contextualising of any end user and a better understanding of the content at hand for machine learning to work effectively within businesses.
The top 3 causes of churn are product issues and defects and products not working as promised, people not feeling they are taken seriously and finally not having their issues addressed or problems fixed.

BEST MOMENTS
“People have effectively heard of us and come to us and that’s the upside of inbound, reputation”
“At a time, we even beat google at their own game”
“So you’re linking the probability, then the direct linkage that you see through patterns”
“We help you allocate your time wisely”
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Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
ryan@whalesellingsystem.com
www.ryanstaley.io 
EPISODE RESOURCES
https://www.linkedin.com/in/dselz/?originalSubdomain=ch
ABOUT THE SHOW
How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
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