42 min listen
218 - B2B Founder's (and CEO's) Role in Marketing | SaaStock Founders Workshop
218 - B2B Founder's (and CEO's) Role in Marketing | SaaStock Founders Workshop
ratings:
Length:
55 minutes
Released:
Nov 27, 2021
Format:
Podcast episode
Description
Marketing is the best tool growth stage companies have, not sales. But how does the founder/CEO play a role in driving marketing performance? The problem with most early-stage B2B SaaS companies is there is a lack of customer understanding leading the product roadmap. For the leadership to positively impact marketing, they need to start by understanding the customer. Segmenting down so much to where your product is so in tune with the customer that you have no competition. In this episode, Chris dives into how he did this at Refine Labs, as well as answers questions from Founders and CEOs looking to level up their marketing-led growth.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Nov 27, 2021
Format:
Podcast episode
Titles in the series (100)
25 - How to sell to a CEO without asking for their time | Inside Selling with Josh Braun by B2B Revenue Vitals