This Media Weekly we get the latest on everything social with PHD’s Pollyanna Ward. We discuss the rise of TikTok, the role contemporary social plays in the comms mix, and how to develop marketing solutions that work across a range of social platforms. Plus Pollyanna shares her top three tips for getting social right (and they are really good!)

Plus PHD Global Business’ James Buckle pops by the MW studio to share his thoughts on the announcement that Netflix has chosen Microsoft to power its new ad-supported service offering. It’s another leap-filled media week – we hope you enjoy the episode.

In this podcast we reference a great post from PHD Global Business strategist Tom Darlington on why we should think of media not as channels, but as layers - you can check out his post here.