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65: Safety in Brand and Influencer Partnerships

65: Safety in Brand and Influencer Partnerships

FromThe Media Weekly


65: Safety in Brand and Influencer Partnerships

FromThe Media Weekly

ratings:
Length:
32 minutes
Released:
May 4, 2023
Format:
Podcast episode

Description

This week, we're back again with Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.

In part-two of this Media Weekly special, Jo-ann is going to be talking about safety in brand and influencer partnerships, and why brands should get involved in this space

Listen as we discuss:

The playbook for getting partnerships right
How to mitigate the risks of getting them wrong
What’s next in this space
Released:
May 4, 2023
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.