In today's show, Gianluca Baroni chats all things Generative AI with Sofia Pires, PHD Global Strategy Director. Sofia is also a winner of the IPA’s President’s Award for her work on the impact of technology on people’s decision making and how it affects marketing.

Listen as we discuss:

The impact of generative AI on marketing
The collapsing gap between human and artificial intelligence
How generative AI is changing how we communicate with consumers