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35: New Challenger Thinking in the Media World

35: New Challenger Thinking in the Media World

FromThe Media Weekly


35: New Challenger Thinking in the Media World

FromThe Media Weekly

ratings:
Length:
34 minutes
Released:
Sep 15, 2022
Format:
Podcast episode

Description

In this Media Weekly, we talk challenger thinking – from reviewing Contagious’s Mavericks and Mischief Makers event (which celebrated left-field ideas and right-brain creativity) to reflecting on the key challenger strategies outlined in PHD’s leadership publication, Overthrow II.  Guests include PHD’s Clare Deacon, Strategy Director; George Henry, Digital Planner; Mandy Cross, Media Director; and Malcolm Devoy, EMEA CSO.
Released:
Sep 15, 2022
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.