Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Consumers often associate products with personal expression and values, making consumption a reflection of who they are. Brands that can align with cultural perspectives and tap into the desire for authenticity and self-expression influence purchase decisions and shape consumer behavior. Today, Marcus discusses the power behind what we buy.Connect With: Marcus Collins: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.