30 min listen
Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
19 minutes
Released:
Aug 7, 2023
Format:
Podcast episode
Description
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 7, 2023
Format:
Podcast episode
Titles in the series (100)
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