17 min listen
Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
11 minutes
Released:
Jun 23, 2022
Format:
Podcast episode
Description
Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There’s hardly ever just one stakeholder involved in a B2B purchasing decision. Rather than relying on traditional digital campaigns, marketers have started to use account-based marketing solutions to personalize marketing messages for all decision-makers within high-value accounts. Today, Derrick talks about personalizing B2B marketing in an evolving marketplace. Show NotesConnect With:Derrick Jenkins: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 23, 2022
Format:
Podcast episode
Titles in the series (100)
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media) by MarTech Podcast ™ // Marketing + Technology = Business Growth