Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.