Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. When customers trust your brand, they are more likely to support it and make repeat purchases. And trust signals like a well-designed website with good navigation and endorsements from reputable sources send a signal to consumers that the brand is credible and trustworthy. Today, Scott discusses trust signals for PR and marketing. Show NotesConnect With: Scott Baradell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.