Benjamin Shapiro, Founder and CEO of I Hear Everything, talks about what's happening in brand marketing with Scott Harkey. Marketing is undergoing a significant transformation as performance marketing channels become less valuable. Forward-looking marketers are investing in understanding customer values deeply so that their brands can align with those values and create fans out of their consumers. Today, Benjamin and Scott discuss their thoughts on the top brand marketing trends for 2023. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.