Scott Harkey, CEO and Co-Founder of OH Partners, talks about brand positioning and why brand collaborations always make sense. Paid budgets are going down to accommodate more content creation and partnerships with influencers. In this age of NFTs and Elon Musks, belief is the new currency, and targeted campaign ads that move people down a funnel won’t cut it anymore. Today, Scott discusses strategic branding and positioning. Show NotesConnect With:Scott Harkey: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.