Nobody wants what everybody has. At the same time, people will value what everyone appears to be buying but is short on supply. Why? It's one of the powers of scarcity, and scarcity is more than limited-time offers and sold-out products. The more scarcity you can strategically put around your brand, the more you can differentiate your brand from what everybody else is doing. So how are brands leveraging scarcity? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses how brands leverage scarcity to grow. Show NotesConnect With: Mindy Weinstein: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.