32 min listen
68: The A-Z of Media Planning
FromThe Media Weekly
ratings:
Length:
32 minutes
Released:
May 25, 2023
Format:
Podcast episode
Description
n this episode of the Media Weekly we're joined by Matt Prentis, Head Of Planning at PHD Global. Tune in as Matt talks about his blog, "The A to Z of Media Planning", which he started to help young media professionals (and non-media specialists) better understand and better plan media.
Listen as we discuss:
The origins of the “A to Z of Media Planning Project”
If there is a crisis of Creativity in the industry
How marketers and media planners can become more creative
Listen as we discuss:
The origins of the “A to Z of Media Planning Project”
If there is a crisis of Creativity in the industry
How marketers and media planners can become more creative
Released:
May 25, 2023
Format:
Podcast episode
Titles in the series (85)
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