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68: The A-Z of Media Planning

68: The A-Z of Media Planning

FromThe Media Weekly


68: The A-Z of Media Planning

FromThe Media Weekly

ratings:
Length:
32 minutes
Released:
May 25, 2023
Format:
Podcast episode

Description

n this episode of the Media Weekly we're joined by Matt Prentis, Head Of Planning at PHD Global. Tune in as Matt talks about his blog, "The A to Z of Media Planning", which he started to help young media professionals (and non-media specialists) better understand and better plan media.

Listen as we discuss:

The origins of the “A to Z of Media Planning Project”
If there is a crisis of Creativity in the industry
How marketers and media planners can become more creative
Released:
May 25, 2023
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.