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    74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

    74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

    FromThe Media Weekly

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    74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

    FromThe Media Weekly

    ratings:
    Length:
    32 minutes
    Released:
    Jul 13, 2023
    Format:
    Podcast episode

    Description

    In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space.

    Listen as we discuss:

    What it’s like being the only female CEO in the UK sports marketing industry
    Levelling the playing field in women’s sports marketing
    How to get sports sponsorship right
    Released:
    Jul 13, 2023
    Format:
    Podcast episode

    Titles in the series (85)

    PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.